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Resources:

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Kajabi: Create and sell online courses, coaching, and memberships

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Show Notes

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Summary:

• The discussion then shifted to Mike Milan sharing insights from his experience coaching teams for the Stumberg Venture Capitalist Competition. He emphasized the importance of storytelling in pitches, particularly the need to present the problem early to engage judges effectively. This led to a broader conversation about the environmental impact of plastic consumption, with participants discussing innovative solutions and personal commitments to reducing plastic use.
• The meeting concluded with a focus on storytelling as a vital skill in various professions, particularly in accounting. Mike introduced frameworks like the STAR format and AURA to enhance storytelling capabilities, while Seth presented the Reluctant Hero Framework. The conversation also touched on mentorship and the importance of aligning stories with desired outcomes, with Alicia reflecting on her experience at Appy Camp, where she observed interpersonal dynamics and gained insights into industry challenges.

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Chapters & Topics:

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Alicia Introduces Her Pet Rat

• Alicia shares that her pet rat, Dill, is in her arms and with her at all times as Dill is geriatric and nearing the end of her life. She introduces Dill to the other participants, and they discuss the unique experience of having a pet rat as a companion during meetings. </aside>

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Coaching Winning Teams for Venture Capitalist Competition

• Mike Milan shares his experience coaching winning teams for the Stumberg Venture Capitalist Competition at Trinity, highlighting the significance of storytelling in the pitch. He explains his coaching approach and the importance of presenting the problem early in the pitch, emphasizing the need for a compelling narrative to engage the judges. </aside>

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Discussion on Plastic Consumption and Environmental Impact

• Mike Milan outlines the issue of plastic consumption and its environmental impact, proposing a solution with solar stickers. Alicia shares her personal commitment to zero plastic consumption and discusses the challenges of reducing plastic use. Seth David emphasizes the toxicity of household products and the need for changes to improve health and environmental impact. </aside>

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Storytelling Framework and Examples

• Joshua Standley and Mike Milan explore the difficulty accountants face in presenting stories to serve clients better. Mike introduces the STAR format and his AURA framework as storytelling tools, using examples to demonstrate their application in real-life scenarios. Seth David also seeks clarification on the STAR format during the discussion. </aside>

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Reluctant Hero Framework

• Seth David discusses the Reluctant Hero Framework, likening it to characters in popular movies and emphasizing the significance of storytelling in guiding clients or prospects. Mike Milan references the book "Story Brand" by Donald Miller, highlighting the proven system of storytelling to capture people's attention. </aside>

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The Power of Storytelling and Mentorship

• Mariette Martinez and Mike Milan share insights on the art of storytelling and the role of a mentor in teaching. Mike recounts his experience of being mentored by Dave Inger and the impact it had on his storytelling skills. The discussion also delves into the concepts from the book "Storybrand" by Donald Miller and its influence on understanding the role of a guide in storytelling. </aside>

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AppyCamp Recap and Insights

• Alicia discusses her participation in AppyCamp, a biennial retreat for professionals in the accounting industry. She describes the speakers, including a Pixar character animator, and the concept-a-thon exercise, which led to unexpected interpersonal conflicts among the leaders in attendance. Alicia also expresses her appreciation for the opportunity to understand her peers on a deeper level. </aside>

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Action Items:

• Joshua Standley will update the website with information about what he does.
• Seth David will share the terms of service canvas in Slack.
• Consider implementing a disclaimer page in contracts.
• Joshua Standley will create a static page on Kajabi.
• Mike Milan will prepare the client for the final practice of the venture pitch competition.
• Seth David will pull up and add the missing piece to the notes.
• Mike Milan will share the TILT framework with the team for transparency in teaching and learning.
• Alicia @ Royalwise will recommend Mike Milan as a speaker for AppyCamp.
• Seth David will write an email about connecting on the differences and embracing inclusivity.
• Mariette Martinez will initiate a conversation about collective prosperity and communal well-being in the next meeting. </aside>

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Key Questions:

• How do you edit the privacy policy and terms of use on Kajabi?
• How can we promote environmental sustainability and recycling in different regions?
• What is the role of a mentor and guide in storytelling?
• How does storytelling impact the accounting and business industry?
• Is what we're talking about causing any harm? </aside>