<aside> đź“” Brooke's Bio
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Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning done-for-you social media management, advertising, and social-first customer care agency. Additionally, she teaches a Digital Marketing course (virtually) at the University of California in Irvine. Brooke’s marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on social media!
Listen here:
Episode 10 - The Cookie Apocalypse is Coming with Brooke Sellas
<aside> đź““ Show Notes
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The pivot is the catalyst for change and Brooke embraces change!
Brooke started leaving college with 1 year left "for a boy."
She got a job in real estate and it turned out she was really good at selling.
During that time she got very involved with the Cystic Fibrosis Foundation and she raised a lot of money for them. CF offered her a job.
The real estate was great but it was ONLY about the money. So she left and went to raise money for CF.
Circa 2006 some of the "younger" people in her office started telling her about Facebook (this was when it was only available to college students).
So now Brooke was charged with finding ways to get young people involved with CF.
She organized a "Pub Crawl" and created something like what we now know as a Facebook page out of a profile, invited all of her friends, signed up 7,500 people for the pub crawl and raised $60K!
Now she was onto something.
<aside> đź”— Brooke's Links
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<aside> đź“š Books and Resources
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Then the bottom fell out in 2009 and she went back to school.
Undergrad thesis was on "The Social Penetration Theory and Social Media"
The cornerstone of this was that people form relationships with one another when they disclose themselves to one another. When people get into opinions and feelings and they are aligned, then they start to form a relationships.
This is the basis of how you form loyal communities.
Nowadays it seems that this has gone to such an extreme that it is now dividing us. Because it's attracting people who are sharing their opinions and feelings and they AREN'T aligned.
Look at Facebook.
Zuckerberg built Facebook with malicious intent.
The algorithms today have malicious intent - to spark anger because that causes people to spend more time on the platform.