This is not a pricing strategy, it’s a business model change.
And you have to step up your offering.
If you go to the marketplace with a common offering you will command a common price.
You can subscribe to a fleet of Porsche's and change them out as much as you like and everything is covered except gas and tolls.
Walt Disney called this “plussing” - giving people something unexpected and something that dazzled them.
As a profession our offering is too common and we’re just copying one another.
Our customer experience is awful!
Net Promoter Scores in accounting are very low.